From the manufacturer:
A very charming way to greet your Valentine first thing in the morning — breakfast in bed with homemade hotcakes in the shape of hearts! Creating them is simple, especially with this handy mold. Before using, first spray the ring with cooking oil and place on a seasoned griddle. Carefully pour your batter in and cook. Your heart shaped hot cakes will pop out nicely, ready to be decorated with fresh fruit, butter and syrup. Can also make heart shaped eggs.